Eid with Cadbury Celebrations 

Eid is one of the biggest festivals of India that's traditionally celebrated with only one sweet dish that's a homemade pudding called Sheer Khurma. 

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We wanted to make space for Cadbury Celebrations in the Eid festivities, but changing age-old traditions can be scary, so we leveraged this trepidation to create a brand film that showed how change can be beautiful. ​