Nestle wanted to launch a brand film that made it a household name for elevating the taste of homemade desserts. Milkmaid is a condensed milk brand present in every Indian's refrigerator. It's so tasty that kids eat it straight out of the can. So we coined a quirky term for the product - YUMMMAZING (yummy + amazing) and populated it with a cute film that asked a simple proposition - Milkmaid makes homemade desserts not just yummy but YUMMMAZING.