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PAAVNI WADHAWAN
Copywriter

CAMPAIGN
Be Smart, Buy Refurbished
BRAND

You don't have to sell a kidney or your peace of mind to buy a new smartphone, and this was proved with a campaign written for a brand selling refurbished phones.
The Doctor's Advice
We created a set of brand films to populate the affordability of refurbished phones.
The films had a doctor as the brand's spokesperson who introduced his patients (just some people going crazy to buy a new phone) to Mobex's refurbished option.
Watch the films here

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