Cadbury Celebrations

Sheer Khurma is the most commonly made sweet dish in every household, chocolates are no where in the picture at all. So how does a chocolate brand enter into the festivities of a massively celebrated festival like Eid. We did by crafting a story based on the trepidation of someone unknown of the culture bringing in a non-traditional sweet but both the people and the gift being graciously welcomed by the hosts symbolising that it's the sweetness of gesture that counts & not the actual sweet. Thus paving a way for a non-traditional sweet into a traditionally celebrated festival.