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PAAVNI WADHAWAN
Copywriter
CAMPAIGN
TANG
Back-to-school
A back-to-school campaign that showed how, with a little help from Tang, water can become the drink kids actually want.
BRAND
01 - THE FILM
The insight behind the brand film was that kids will do anything with water but drink it. The script was written with incidents of little water fights and games we all played in school that resulted in kids not drinking water unless it is made interesting.
Watch the film here
02 - THE SOCIALS
The social creatives were based on the Hindi campaign line - Tang Milao, Paani Pilao which translates to:
Drinking water becomes easy with Tang.
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