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CAMPAIGN 

CELEBRATING FAILURE

BRAND

A proactive campaign ideated for Diary Milk that aims to ease competitive pressure on kids.

01 - WHAT'S IT ABOUT?

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02 - THE CASE STUDY  

03 - THE WRAPPERS
WITH REJECTION LETTERS RECEIVED BY CELEBRITIES  

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NEXT UP...

CADBURY HOPE BARS 

TANG

 BACK-TO-SCHOOL

NESTLE MILKMAID 

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